Our Story

At AVIR NY, we believe that jewelry is more than just an accessory – it’s a form of self-expression and a source of confidence. Born from the challenges faced by women in finding versatile, affordable, and timeless pieces, AVIR NY is a brand that prioritizes quality, accessibility, and empowerment. Our mission is to create jewelry that seamlessly blends elegance and everyday wearability, offering women the freedom to express themselves through pieces that resonate with their individuality.

Founded by a woman who once navigated the demanding world of consulting, AVIR NY is a reflection of her personal journey. "I struggled to find jewelry that I could wear daily or curated sets that felt both timeless and within reach," she recalls. Most options were either overly extravagant or lacked longevity. This inspired her to create a brand that eliminates middlemen, offering affordable yet high-quality pieces directly to consumers.


Our Vision

At the heart of AVIR NY lies a simple yet profound vision: to empower women through jewelry. We believe that the right piece can do more than complement an outfit – it can inspire confidence, celebrate milestones, and become a cherished part of daily life. We ensure every piece is thoughtfully crafted to suit a variety of styles and occasions.

Whether you’re looking for something to wear on your special day or a signature piece to elevate your everyday look, AVIR NY is here to provide jewelry that embodies both strength and grace.


What We Offer

  • Everyday Elegance: Our collection is designed to be worn daily, offering versatile pieces that transition effortlessly from the boardroom to brunch.
  • Special Moments: For life’s most cherished occasions, we offer curated sets and timeless designs that make memories even more special.
  • Custom Creations: We understand the desire to make your vision a reality. That’s why we’re thrilled to collaborate with customers to bring their dream jewelry to life. From bespoke designs to unique personal touches, we make it happen.
  • Constant Innovation: At AVIR NY, we’re committed to keeping our collections fresh and exciting. With regular launches of new designs, we strive to keep pace with the evolving tastes and needs of our customers.

Empowering Through Jewelry

As a woman-led brand, we’re passionate about giving women access to jewelry that speaks to their individuality and power. Each piece is more than just an ornament – it’s a symbol of empowerment, designed to make every woman feel confident, beautiful, and unstoppable. We aim to create pieces that not only complement your style but also inspire you to own your story.

At AVIR NY, we invite you to embrace jewelry as a form of self-expression and a celebration of who you are. Join us in redefining what it means to wear jewelry with purpose, passion, and pride.